It’s no secret that we live in a hustle and grind culture. Pop on to Instagram on any given day, search the term “entrepreneur” or the hashtag #girlboss, and you’ll get flooded with posts about “rising and grinding”. On the other hand, there’s also the online culture of self-care that flaunts bubble baths, mud masks, and pampering. Needless to say, neither of those images are accurate to what truly takes place in real-life entrepreneurship and self-care.

This is why I want you to meet Dawn Fitch. Dawn is a health advocate, speaker, author, and the founder and CEO of the award-winning bath and body company called Pooka Pure and Simple. Her story of wellness and entrepreneurship is one with many dramatic twists and turns. But at the end of the day, it is one that teaches us all important lessons about building a business from the ground up, navigating life-changing challenges, being an advocate for yourself and your health, and becoming and finding a strong support system both for you and others.

Dawn shares her story from receiving the difficult news of her diagnosis. She also details how she navigates her life with an autoimmune disease (multiple sclerosis), how she prioritizes and optimizes her health and wellness, and the power of community in supporting her through this journey.

On top of her health and wellness, Dawn also shares her 20-year (and counting) entrepreneurship journey. She opens up about leaving her traditional 9 to 5 job, building her business from the ground up, and the incredibly humbling experience of being an entrepreneur. And if you’re a budding entrepreneur yourself, you’re in luck! Dawn imparts some of her wisdom as well as her biggest advice for up and coming entrepreneurs.

This is a conversation about business and wellness that is real, unfiltered, and honest. Dawn doesn’t sugarcoat her journey. Instead, she offers real-life advice for some hard-to-navigate situations. Tune in and be prepared to feel inspired as Dawn shares her story and the important lessons she’s learned along the way.

Closer Look at the Episode

• [7:48] The origin of the name Pooka Pure and Simple
• [9:01] Being diagnosed and dealing with MS
• [11:58] Coping with the diagnosis
• [15:06] Leaving her 9-5 and building her business from the ground up
• [17:51] The humbling journey of entrepreneurship
• [19:25] Dawn’s biggest advice for new entrepreneurs
• [22:06] Navigating a diagnosis and the power of community
• [24:12] How to become a strong support system for your friends and family with a diagnosis
• [25:17] Why you are your best advocate
• [28:56] Dawn’s best tips for optimizing your wellness and health
• [33:51] The importance of giving yourself some grace
• [34:53] Dawn’s book recommendation for entrepreneurs
• [35:40] What’s bringing Dawn joy these days?

Episode Resources:

• Athletic Greens Free is offering a one-year supply of vitamin D and 5 free travel packs with your first purchase (use code BEWELLSIS)
• Pooka Pure and Simple Website
• Pooka Pure and Simple Instagram
• Dawn Fitch Instagram
• The E-Myth Book
• The Best Life Tribe